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Creative publicity boosts China's anti-corruption fight

(Xinhua)    11:35, January 08, 2017

BEIJING, Jan. 8 (Xinhua) -- A TV documentary jointly produced by China Central Television (CCTV) and the Communist Party of China's (CPC) top anti-corruption watchdog made headlines during the first week of the new year.

The three-episode TV series, which features interviews with guilty officials from discipline inspection authorities, aired at 8:00 p.m. on the state broadcaster's Channel One from Tuesday to Thursday, just ahead of the seventh plenary session of the 18th CPC Central Commission for Discipline Inspection (CCDI), which opened on Friday.

Screenshots and video footages of the documentary have flooded social media. WeChat user "xiaotaiyang" posted: "I was shocked that corruption existed within the CCDI."

The title of the documentary, "To forge an iron, one must be strong oneself," is a quote from a speech by Xi Jinping, general secretary of the CPC Central Committee, in late 2012.

It was not the CCDI's first TV documentary. A previous one featuring 77 cases of fallen senior officials was aired before the opening of the sixth plenary session of the 18th CPC Central Committee in October 2016.

Experts said the documentaries are going viral because they reveal the details and stories behind China's latest anti-corruption drive.

"It was very rare for the CCDI to make a documentary for publicity," said Xie Chuntao, director of the Dean's Office of the CPC Central Committee Party School.

He was impressed by the remorse the corrupt officials showed on camera, with some even breaking into tears.

In the past, CCDI publicity campaigns usually discouraged corruption by lecturing officials, and documentaries were limited to training Party members, said Xie.

These real stories not only teach Party members important lessons, but also satisfy the curiosityof ordinary people.

(For the latest China news, Please follow People's Daily on Twitter and Facebook)(Web editor: Ma Danning, Bianji)

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