"Amazing Yangtze" promotional videos played at Times Square in New York

A series of promotional videos about the beauty and wonders of the Yangtze River in China started running since Friday on one of the top billboards in New York's Times Square.

Showcasing the scenery, people and history around the third-longest river in the world, the series consists of seven episodes, including " Pristine Origins," "Diverse Cultures," "Heritage & Growth," "Natural Beauty," "Eco-Cities," "Wildlife" and "Green Economy."

The series will be broadcast until December 31, with a frequency of 14 times each episode per day.

The series' playing period coincides with traditional U.S. holiday season, where a substantial tourist influx was often seen in New York City.

The period will also cover the New Year's Eve of 2016, when up to a million people are expected to converge at Times Square to celebrate the "ball drop" ceremony and usher in the New Year.

"The Yangtze River looks amazing in the video," said Adam Monahan from Texas.

Monahan had been to China but not yet to the Yangtze River region.

"I'll definitely go next time," Monahan said.