Ge You's posture in television show I Love My Family. [Photo/China Daily] |
Chinese comedian Ge You has filed a suit against eLong, a Chinese travel website, for portrait right infringement.
The plaintiff said that eLong used 18 images of Ge You to introduce the "Ge You slouch," a term coined to describe a posture of Ge's in the 20-year-old TV series "I Love My Family." The site used the so-called Ge You slouch without Ge's permission to promote its hotel reservation service on Sina Weibo.
Ge claimed that this use of his image was for business purposes, and was misleading as it created the impression that Ge is a spokesperson for eLong, or in some way cooperating with eLong. He demanded that eLong stop its infringement and offer an apology. He also asked for 400,000 RMB in compensation.