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Volkswagen supports major YUZ museum project in Shanghai

By Bai Tianxing (People's Daily Online)    09:55, July 30, 2015
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LONDON, July 29 (People's Daily Online)The YUZ Museum Shanghai in partnership with Volkswagen Group China will present Rain Room, a large-scale interactive artwork created by the British-German artist group, Random International.

One of the most extraordinary and popular art installations of recent years, Rain Room is a field of perpetually falling water that ceases to pour whenever a person walks. This unique environment unites human senses with nature and digital technology to create shelter within the torrential rain. Whilst providing an engaging experience that captivates visitors both young and old, the work also invites an exploration of the role that art, science, technology and human ingenuity can play in responding to ecological challenges. This presentation of Rain Room at YUZ Museum Shanghai inspired by an exhibition at the Museum of Modern Art (MoMA) in New York, organized by Klaus Biesenbach.

The announcement of the new collaboration between Volkswagen Group China and the YUZ Museum Shanghai on the occasion of the exhibition of Rain Room, builds on Volkswagen’s global cultural engagement program, dedicated to increasing access to art and creativity for people everywhere, and now further extended with a China-specific program.

“We at Volkswagen believe that everyone should have access to art and culture. That is why we engage worldwide with forward-looking cultural institutions also to add value to the company by inspiring our own creativity,” explained Prof. Dr. Jochem Heizmann, Member of the Board Volkswagen Aktiengesellschaft as well as President and CEO Volkswagen Group China. “The artwork Rain Room makes art a very emotional experience in relation to intelligent technology and the natural elements. It is creating a digitally-enabled emotional connection with the world around us, and evoking sustainability by making us think about precious resources such as water.” 

(For the latest China news, Please follow People's Daily on Twitter and Facebook)(Editor:Zhang Qian,Bianji)

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