LONDON，Jan. 14 (People's Daily Online)—— GREAT Festival of Creativity set to promote British business creativity and innovation in Shanghai 2-4 March 2015. The Festival, based at Shanghai’s Long Museum, will be led by HRH The Duke of Cambridge.

It will show UK innovation at its very best in sectors such as fashion, luxury retail, health, technology and entertainment, demonstrating the UK’s track record in bringing competitive advantage through commercial creativity and will create opportunities for UK companies to break into one of the world’s fastest growing markets.

Festival sponsors including: HSBC, Jaguar Land Rover, PwC, De Montfort University, BBC Worldwide, BFI (British Film Institute).

Further examples of British creativity at the festival will include leather goods of Cambridge Satchel Company, bespoke tailoring Gieves & Hawkes.