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China to Promote Digital TV Network
China's move to promote digital TV broadcasting will provide domestic TV makers with fresh opportunities.
Thursday's China Daily reported that the State Administration of the Radio, Film and Television, watchdog of the country's entertainment program makers, said Wednesday that it will kick off a national digital movement and establish a digitized broadcasting system in the next five years.
Zhou Daqun, an official from the Ministry of Information Industry, who is in charge of radios and TVs, said that it will bring "a second spring" to Chinese TV makers who have been sapped by endless price wars.
"The promotion of digital TV programs will push TV producers to upgrade their products and enable them to find a way out of the low-end price cutting," he said.
Hu Qiusheng, manager of TCL's TV department, expects the promotion of digital TV to unveil a large market for TV makers.
It is estimated that if 15 percent of urban families watch digital TV programs, the annual sales of digital TV sets will reach some 100 billion yuan (12 billion US dollars).
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