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China's Radio Programs Enter Market
Chinese radio programs were for sale for the first time at the Radio Programs Exchange Fair in Harbin, capital of northeast China's Heilongjiang Province Tuesday, marking a turning point in China's radio industry.
In today's fair, 83 broadcasting stations and radio-related companies exhibited more than 30,000 programs for sale and exchange. The diverse programs featured music, literature, storytelling, news selection and drama.
This is the first time China has held a nationwide sale- exchange fair of radio programs, ending the history of barter-like exchange in the field.
Jiang Ouli, Vice Secretary-General of the Chinese Society of Radio and TV, said the country's expected entry into WTO is accelerating the modernization of China's radio industry, compelling the broadcasters to be more innovative, cater to the public and bring their programs into the market.
In terms of marketing, the Chinese radio industry lags behind its TV counterparts. On the one hand, some broadcasters invest huge amounts of money to produce quality programs that they broadcast only once; on the other, some broadcasters lack the ability to make high-quality programs, he said.
Under such circumstances, the fair provides an opportunity for broadcasters to market their products and exchange information and experience.
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