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CBA League Match Promotion Right Deal Inked in Beijing
China Basketball Association (CBA) Thursday signed an agreement on the 3-season promotion right of CBA Group A matches with Yangcheng Press Sports Development Co., Ltd. in Beijing Grand Hotel.
Xin Lancheng, vice standing chairman of CBA, said at Thursday's news briefing that since reform of Group A league matches in 1995, following seven years of nurturing, a gradual change has been brought about in the concepts of Chinese basketball workers under the CBA. It goes without saying that marketization of matches had been placed on a higher plane and a big stride has been made in developing the country's basketball matches. Accordingly, with women's basketball Group A match to be launched in the next season China's basketball cause will be ushered in a new scene in the new century.
General Manager Li Guangsheng with Yangcheng confided at the signing ceremony that Yangcheng will dedicate itself to developing a long-term partnership with the CBA and a raise of the market value of basketball career for more wonderful matches provided and more breakthroughs made in CBA's league matches in the future.
Xia Song, general manager of Beijing Xingji Sports Company, partner of Yangcheng Press Sports Development Co., Ltd., said that China basketball matches have developed rapidly in the past 6 years. Basketball match has a broad mass foundation in China and has the highest participation rate of team playing. He believed that with coordinate efforts made China's basketball league match will become one of the three large basketball league matches in the world and top matches to be held in Asia in the near future. Meanwhile, the company will take "fashion basketball", "urban movement" and "showing and creative basketball games" as the general directions of the promotion in the light of the developing trends of basketball exercises in China and foreign countries. It will construct "China's basketball culture" together with CBA, clubs and players. It will assist and cooperate with Yangcheng Press in multi-promotion activities to help China's basketball cause explore new chances and cultivate more super basketball stars like Wang Zhizhi.
By PD Online staff member Du Minghua
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