First Green Hotline Opens in BeijingDial 9516889966, you¡®ll hear a sweet voice with pleasant music in the background - ¡°Hello. This is Watch Over Homestead free environmental hotlin Press 1 for exchange category and proportion of waste paper. Press 2 for door-to-door service. Our staff will take a detailed note about your needs ¡±-only in Chinese for now,according to latest issue of Beijing Today.This is the first free environmental protection hotline in Beijing offering service around the clock. Launched in April this year, the hotline encourages and provides recycling services of waste paper. By calling the door-to-door service, you can exchange your waste paper for recycled paper or pencils. In Beijing, some NGOs like Global Village and Friends of Nature have been actively educating the public in an effort to increase their awareness towards environmental protection and have already made great achievements. However, Beijing Longhui£¨Dragon Sunray£© Cultural Development Company, the sponsor and organizer of Watch Over Homestead activities, wants to promote the environmental protection cause from a different angle - ACTION. The purpose of initiating this project is to enable everybody to participate and transform environmental protection ideas into people's daily habits.¡°What the individualeeds to do is just move their fingers for a call.¡± Li Ming, General Manager of Dragon Sunlight noted,¡°Our staff goes to the caller¡®s home to collect waste paper on weekends and service corporations on workd.¡± At present, Liming and his men are working with the local government and community centers to expand their services with a focus on each community, rather than individuals. Three million tons of waste paper is produced annually in Beijing. But only 20% to 30% percent of waste paper is recycled. ¡°Usually we receive tens of calls everyday. At peak times, the figure can reach 400, thanks to media promotion.¡±Liming sai Environmental protection is far more than a public welfare activity. It is one of the rapidly growing and promising industries of the 21st century. With many Green Hotlines and many Limings sprouting up, our city is sure to become cleaner and more beautiful. |
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