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Tuesday, May 15, 2001, updated at 15:39(GMT+8)
Life  

Beijing Int'l TV Festival to Open

The "Beijing International TV Week 2001," the ninth of its kind, will be held between May 18 and 22 in Beijing.

So far, more than 500 domestic TV stations, TV programming companies from Hong Kong, Macao, Taiwan and the mainland have registered for the international TV programme and technology exposition at the National Architectural Culture Centre in western Beijing.

Leading TV equipment and facility manufacturers from across China and from about 30 foreign countries in Europe, Oceania, Asia and North America will participate in the annual event, organizers say.

Sixteen foreign TV station presidents, chief executive officers of major TV, film, entertainment and media conglomerates will attend the TV Week for TV Industry Beijing Forum, which will be held at the New Century Hotel in Beijing, organizers say.

The big-name media companies expected for the TV Week include News Corporation and Seven Network (Australia), Beta (Germany), Viacom, Disney, Discovery Channel (United States), TBS (Japan), TV France International, Mediacorp Studios (Singapore), and TVB (Hong Kong).

At the forum, influential Chinese media researchers, popular TV anchor people and successful TV programme producers will meet their foreign counterparts to discuss a range of topics, including "the assessment of the Chinese TV market," "localization of imported TV programmes in China," "Chinese TV programmes in the international market," and "future development of Chinese cartoon programmes."

During the International TV Week, 18 lectures and seminars focusing on the latest trends in TV industry technology will be given in the Conference Hall of the National Architectural Culture Centre.

A variety show called "Beijing Embracing the World" will be staged as part of the opening ceremony for the TV Week and will be televised live on Beijing Television Channel 6 on the evening of May 19.

"This year's Beijing International TV Week is being held against the historic backdrop of unprecedented advances in the Chinese TV market, China's pending World Trade Organization entry, and dramatic changes and ongoing drastic reforms in management and operation systems in the Chinese TV industry," said Liu Diyi, director of the managing board of the Beijing Radio, Film and Television Group, at a press conference on May 10.

"This will greatly boost the development of the Chinese TV industry and help more Chinese TV programmes reach a wider range of international audiences."

Initiated by BTV in August 1989, the Beijing International TV Week 2001 is sponsored by the Beijing municipal government and has been organized by Beijing Municipal Radio and Television Administration and Beijing Television Station (BTV).



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The "Beijing International TV Week 2001," the ninth of its kind, will be held between May 18 and 22 in Beijing.

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