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HK Launches Campaign to Promote Its Int'l Image
Hong Kong Special Administrative Region government Friday launched a major publicity campaign to promote Hong Kong's new visual identity.
At the depot of Hong Kong Tramways, the Financial Secretary Antony Leung dotted the eye of the dragon, the central component of the visual identity, on one of two trams that will carry the brandline "Hong Kong, Asia's World City" around Hong Kong for the next three months.
The special livery includes other striking elements such as a multicolored dragon's tail.
Leung said the stylized dragon represented the opportunity, creativity and entrepreneurship that Hong Kong had become famous for around the world.
"The new brand will help focus international attention on our drive to become Asia's world city and create more investment and business opportunities for Hong Kong," he said.
"It is our hope that the dragon will not only become well liked by our community, but that it will become an instantly recognizable Hong Kong icon all over the world," he added.
The public will have ample opportunity to see the new visual identity around town in the months ahead. It will be featured on and in vehicles and stations of a number of public transport operators.
Giant wall banners, posters and lamp-post buntings will also be displayed in public places in all parts of Hong Kong. In addition, a roving exhibition will be held in six large shopping malls over the next two months.
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