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|Friday, May 11, 2001, updated at 15:25(GMT+8)|
Yanjing Beer Matches US Market DemandYanjing beer is a name brand of Beijing Yanjing Beer Group, now much to the welcome of consumers after one year of trial sale in the US. It followed that the Group Wednesday declared to tap the North America market. This shows that China's beer industry is to expand its overseas market irrespective of fierce competition from world famous brands.
Beijing Yanjing Beer Group announced at a news briefing held in New York that Yanjing beer has entered restaurants, supermarkets in 16 states of the US such as Massachusetts and California. It seeks further as is told to expand its market share for its excellent taste, top quality and first-rate packaging. According to dealer Hauppauge Company in the US, Yanjing beer has been sold well in supermarkets in New York and recreational places as the Disney World in Florida although its price is nearly the same as that of Heineken.
By PD Online staff member Du Minghua
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