 |
Multinationals Join China's Fight Against Counterfeiting
The commitment and determination of Chinese government on counterfeiting have gained support from more and more multinationals.
"We applaud the effort Chinese government have taken on this issue. Nobody can resolve it in one day. But upon reviewing the accomplishments achieved last year, it is very possible to make a difference through a government-industry partnership, " said Joseph Johnson, Chairman of the Quality Brands Protection Committee (QBPC) under China Association of Foreign Invested Enterprises and President of Bestfoods China (a subsidiary of Unilever).
Since its inauguration one year ago, the QBPC has been dedicated to legal reform and products protection in China. They shared information and expertise with central and local enforcement agencies; initiate legal reform and anti-counterfeiting actions; conduct best practice seminars across the country; and support government departments in training enforcement officials.
Many member companies are actively involved in the current nationwide campaign and achieved great success. P&G launched over 670 raids in the year 2000, seizing 790,000 cases of fake P&G-branded products worth nearly RMB 230 million.
The QBPC now has 62 members including Coca-Cola, Compaq, Gillette, Henkel, Johnson & Johnson and Nike, with total investment of 13 billion US dollars in China, according to the latest statistics.
In This Section
|