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Shanghai Volkswagen Targets 240,000 Automobile Sales This year
The Shanghai Volkswagen Corp., China's most popular automobile seller, plans to sell 240,000 cars this year.
The joint venture sold 220,000 cars last year, increasing the total sales of this brand in China to over 1.66 million.
While the common type of Volkswagen contributed to the majority of the sales, Passat, the third generation sedan launched last June after the Santana and the Santana 2000, also reported satisfactory sales of 27,000 despite its relative higher cost of 245,000 yuan for a standard model and 289,000 yuan for a luxury model.
Competition in China's auto market has become increasingly intense as the world's largest vehicle producers like Toyota and Ford are swarming in to take a share of the market, while experts predict that the demand for cars this year will remain almost unchanged at some 650,000.
To safeguard its lead in the industry, Shanghai Volkswagen vowed to improve its service and maintenance workshops around the country.
Shanghai Volkswagen will launch a new model in August at almost the same time as its German headquarters.
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