Asian American Internet Developer, Publisher Merge for Larger Market ShareClick2Asia Inc., the leading Asian American Internet developer, and aMedia, the largest Asian American periodical, announced Thursday that they will merge into a single company to attract more Asian American audience.Founded in 1999, Los Angeles-based Click2Asia (http://www.click2asia.com/) is a premier Asian Internet commerce and community developer. Its multilingual network of sites, including English, Chinese, Japanese and Korean versions, has more than 750,000 registered users and receives traffic of over 30 million page views a month. Its AngelPop e-commerce operation is the fastest-growing on-line retailer of Asian-interest products in the United States. aMedia, which celebrated its 10th anniversary in October 1999, is the publisher of aMagazine with a bimonthly readership of over 200,000. Gareth Chang, Click2Asia's executive chairman, said that the merger creates an integrated media company that will be able to offer Asian consumers a full spectrum of digital and traditional news and entertainment products. Chang believed that the combined entity would reach an unprecedented percentage of the Asian American audience, a population that marketers have long recognized as the most affluent, best educated, and most entrepreneurial community in the United States. "Our combined company will be the dominant player in Asian American media and the only entity that combines print publishing, event marketing, and Internet commerce and community,"said Click2Asia CEO Joseph Cheon. "Asian America has always been heralded as the 'market of the future," he added. "By doing this merger, we're giving notice to the world that the future is now." |
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