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China-Made Mobile Grasped a Bigger Market Share
All of a sudden, the China-made became noted. Not only the sales was increased, but also the brand popularity straightly approached that of the international telecommunication terminal giants. As the updated investigation on Chinese mobile consumer jointly conducted by the Computer and Micro-electronics Developing Center of the Ministry of Information Industry and its held CCIDnet.com, some China-made mobiles like Chinabird, Kejian and TCL almost stand the same level with the overseas ones like Motorola, Nokia and Erisson. For the second choice, 74.1 percent and 72 percent of the consumers would buy Chinabird and Kejian respectively.
In respect of the market share, 3 mobile giants, Motorola, Nokia and Erisson have declined from the 90 percent or above market share to the present 82.7 percent. After a year development, home made mobile grasped 3.7 percent market share, of which Chinabird accounted for 23.5 percent, the bellwether of the Chinese branded mobiles.
The change owed to the consumption tropism of mobile user. As the investigation, 67.8 perecnt and 65.5 percent of the investigated would like to buy the mobile from the demand of work and contacting the relatives respectively while only 4.4 percent and 3.5 percent regarded mobile as a identified symbol or conformed to the public respectively. In accordance with the occupations, technician are the mainstream of the mobile consumers which take a proportion of 30 percent while the manager, student, salesmen and civilian only occupies 13.9 percent, 10.4 percent, 8.3 percent and 8.1 percent respectively. They all purchased the mobile basing on the utility of the mobile. The average personal income of the mobile users fell under 2,000 yuan per month, so the ratio between the quality and price speaks when the consumer buying the mobile. The market analyzed that the ratio between quality and price was excellent for the Chinabird mobile which resulted in the soaring sales volume this year.
Just like home appliance industry, the domestic market had been possessed by the overseas brands at the very beginning. Nevertheless, with the popularity and practice of the home appliance, famous national brands like Haier and Changhong quickly excelled the foreign goods out of the market and take the great market back. Will the story happen again to the mobile industry? People will just wait and see. (Panorama)
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