China to Host Second International Franchise ExhibitionThe Second International Franchise Exhibition will be held at the International Exhibition Center from November 17 to 19 in Beijing.The exhibition, occupying 3,000 square meters of space, will highlight areas of business like information, tourism, automobiles, garments, retailing, food & beverage, entertainment, and others, according to the organizers. Over 100 representatives from Singapore, Malaysia, Germany, Italy, America and domestic companies will gather for the event. Seminars will also be held for attendees to exchange views and experiences on the development of the franchise business in China. Franchising, born out of the chain store business, emerged in China several years ago.With lower costs, less risk and higher profits than traditional marketing patterns, it will be favored by more Chinese commercial enterprises in the future, according to experts. |
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