LI-NING Sportswear Finds Market in EuropeReports from the 2000 China Sports Goods Expo opened in Changsha say that localized production of world known brands and turning famous local brands into world renowned ones has become a worldwide trend in world sports goods manufacturing.China is the biggest sports goods manufacturer known to the world. International famous top ten sports brands have won their market share and have been mass-produced and well sold in China. China's LI-NING sportswear must be at the head of other famous Chinese brands fast developed with a wide market share alongside a large array of world famous brand sports goods in China and abroad. This is especially so since it has designers' help enlisted from ROK, Italy and other countries, resulting in a growing number of agents and dealers dealing in its goods in nine European countries including Germany, Czech, Russia and Greek. Designing, manufacturing, marketing and management must be in tune with international practices, to be in short, a course LI-NING is now traversing in China and abroad. As was told by news reports, French gym Olympians had been the first to have on LI-NING sportswear in gym contests during the 2000 Sydney Olympic days. Marking LI-NING's success in developing a world-oriented market, a standard sportswear shop will be on in Moscow at the end of the year. |
| People's Daily Online --- http://english.peopledaily.com.cn/ |