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CP Group to Expand Business in China via Internet
The Charoen Pokphand Group (CP Group), Thailand's biggest agribusiness conglomerate, plans to expand its business in China through internet, local TV channel reported Wednesday
Somkit Tantadvanichkul, president of MallAsia, a CP Group subsidiary to operate websites, was quoted as saying that the group will use several internet portals to attract Chinese consumers, particularly those in Shanghai.
The e-commerce plan, he said, will complement the CP Group's conventional businesses and distribution centers in China, which has an estimated 30 million internet users, of whom six million are in Shanghai,
While the group plans to open its 335-million-U.S.dollar Super Brand Mall, a huge shopping center in Shanghai next year, Somkit said a website named MallAsia.com would be launched as a marketing wing for the shopping center.
The website, which provide information in both English and Chinese, plans to invite Thai furniture, leather goods and clothing manufacturers to offer their products through the website to Chinese customers.
Another website targeting China, namely Sand and ThaiFoodMart.com, has already been registered by the group, he added.
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