Domain Name in Chinese Soon to Be Launched

A new and universally applicable domain name in Chinese will be launched simultaneously all over the world by the end of October. This is absolutely a good chance for Chinese enterprises. However, professionals of the circle are worried about the skirmishes in the registration of the domain names once made open to the public.

According to www.net.cn, the forming of domain name soon to be launched worldwide include "Chinese character.com", "Chinese character.net", "Chinese character.org" and "Chinese character. cn". Different from that of "3721" and I-DNS, which has been in rife for a span of time, such domain name, no need to download any software or use domain name server, can be directly used and accessed to Internet by users all over the world. For example, the Legend group can register as www.����.com (���� means Legend). Experts say that this domain name is developed on the basis of multilingual technology. With a specialty of equivalency and openness it is in line with the criteria of international technology. Having domain names in real Chinese, it can help get rid of the language barriers for the Chinese people in the world to access to the net and can also help Chinese enterprises to build up e-commerce platforms specially designed for overseas Chinese. However, any new technology is a double-edged sword. The Chinese Internet circles perhaps still have a fresh memory of the distresses occurred in 1996, in which almost all the noted Chinese enterprises suffered a great setback from domain name registrations usurped by many illegal foreign companies.

Up to now, no relevant law has been drawn up to define such a thing, and so the registration stealing of English domain name is still very rampant, attempting to make great fortune out of the Encircle Movement on the net. Therefore, experts remind the Chinese enterprises of the thing that they should go at it as early as possible when the domain name is launched in order not to be landed again in an awkward predicament.

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