Sony ExploraScience Opens in BeijingSony ExploraScience, an interactive educational center for promotion of science and education, was unveiled here on 20th.The center, the first of its kind in China, will open to the public on October 28 by the Chang'an Avenue in downtown Beijing. Nobuyuki Idei, Chairman and Chief Executive Officer of Sony Corporation, said, "At Sony, our mission is to fulfill the dreams of the world's Digital Dream Kids. We are doing so by producing innovative products and services and by building places for real interaction like Sony ExploraScience." The harmonization of science and technology is the main theme of Sony ExploraScience. It combines interactive educational exhibits from the Exploratorium in San Francisco with Sony's latest digital technologies to help young Chinese explore and experience the attraction of science. To fully exploit the senses of vision and hearing, SonyExplora Science is divided into four areas covering illusion, refraction/reflection, light/colors and sounds. Sony Corporation is a leading manufacturer of audio, video,game, communications and information technology products for the consumer and professional markets. |
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