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Wednesday, September 13, 2000, updated at 16:27(GMT+8) | |||||||||||||
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U.S. NBC Sells Record $900 Million in Commercial Time for OlympicsU.S. NBC has sold a record $900 million in commercial time for the Sydney Olympics and expects to make a small profit on its coverage.Keith Turner, president for NBC sales and marketing, said Sept. 7 neither the Olympic bribery scandal last year nor the fact that the Games will be shown entirely on tape in the United States discouraged advertisers. The $900 million includes commercial time sold on the NBC broadcast network as well as NBC's cable networks CNBC and MSNBC. That is 32 percent higher than the record $680 million during the 1996 Olympic Games in Atlanta, which were broadcast on the NBC network alone. One industry insider, speaking on condition of anonymity, said the average price of a 30-second commercial in prime time on NBC this year was about $615,000, up from $420,000 in Atlanta four years ago. The games run from Sept. 15 through Oct. 1. The 15-hour time difference between Sydney and New York could mean viewers will know the results before they get to see the matches.
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