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China's Tourism Facing Five Favorable Circumstances
Sun Gang, deputy director of the National Tourism Administration, stressed September 10 at a symposium of investment opportunity and policy that Chinese tourism is facing most prominent chances for development, and there are great prospects for investing in the tourist sector of China.
Sun thought that Chinese tourism is faced with at least five major opportunities: first, tourism has been set as a new growth point of the national economy and the overall development conditions and the investment environment for Chinese tourism are better than ever before. Second, as China is proceeding with the structural readjustment of industry, tourism, as the leading sector of the tertiary industry, receives many supportive measures to promote its development. Third, large-scale development of the western region has created basic conditions for transforming the region's tourist resources into tourist products. Fourth, China's approaching accession to the WTO has further optimized China's tourist environment. Fifth, under the general trend of the sustained development of the world tourist industry, the world tourism organizations look upon the development prospects of Chinese tourism as promising in the coming 20 years.
Sun indicates that there are currently opportunities for investing in tourism in various Chinese provinces, municipalities and autonomous regions. Effort should be intensified by central and western regions to develop tourist products and create more super-quality products; and tourist products in the eastern area should be further optimized so as to constantly upgrade them. He also emphasized the development of holiday-making tour products, special tour products and associated industries.
Chinese tourism, after 20-years of growth, has blazed a trail of development with Chinese characteristics for development, thereby achieving the historic leap from a "power of tourist resource" to "power of Asian Tourism". The number of entry tourists China received last year who stopped overnight and for domestic tour ranks the fifth and China's foreign exchange income from tourism ranks seventh in the world. Tourism has become the most viable new industry of China's national economy.
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