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Et-china.com Inks New Marketing Deal with Sina.com & ChinaBig.com
Et-china.com, an E-commerce travel web site in China, announced it reached marketing partnership agreements with Sina.com, a leading Internet media and services company for Chinese communities worldwide and ChinaBig.com.cn, China's on-line yellow pages directory.
Et-china.com is jointly owned and operated by Et-china.com Investments Pty Limited, an Australia e-commerce investment company and China Southern Airlines.
"This new linkage to Sina.com and Chinabig.com increases our access to the more than 17 million Internet users in China," said Matthew Ng, Chief Executive Officer, Et-china.com.
Ng added, "By entering into such marketing partnerships with portals such as Sina.com and ChinaBig.com, we can share our customer bases and reach out to a wider audience by leveraging such relationships without incurring unnecessary marketing costs. Et-china.com will share booking revenue with Sina.com and ChinaBig.com should a booking be generated online through such linkage. More joint marketing and promotion activities with both Sina.com and ChinaBig.com are planned in the near future."
The signed agreement between ChinaBig.com and Et-china.com enables the "travel channel" on the home page of ChinaBig.com to offer Internet visitors real time air ticket reservation online with direct online linkage to Et-china.com.
The marketing pact with NASDAQ-listed Sina.com, one of the most popular and influential Chinese websites in the world, is similar to Chinabig.com with joint linkage to both home pages with resulting revenues shared by both Sina.com and Et-china.com.
The linkage with Chinabig.com.cn is on-line now with the Sina.com/Et-china.com partnership beginning on each respective home pages in November.
Et-china.com is looking at expanding its relationship with both organizations, providing on-line Cargo Consignment Booking &Inquiry Online, WAP online air ticket reservation, distribution services and more.
On the Internet at www.et-china.com, Et-china.com can provide customers with online domestic (China) and international air travel booking and ticketing, travel and hotel reservations. Et-china.com offers real time individual seat selection and meal selection on all China Southern Airlines' flights as well as luggage and cargo information. (Chinadaily)
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