First Chinese Soccer Expo to Kick Off

First Chinese Soccer Expo to Kick Off

The first Chinese International Soccer Exhibition will be held in Beijing from July 27 to 29 to promote co-operation between Chinese football and its international counterparts.

During the three-day event, well-known soccer tycoons, such as Joseph S. Blatter, President of the International Football Association (FIFA), will be invited to present lectures on the development of soccer.

As well as the future of football in the 21st century, Blatter will also talk about the women's game. Franz Beckenbauer, Chairman of Bayern Football Club, will give advise on how to make a club successful.

Also, some media companies, such as the only specialized Chinese soccer website Higoal.com, will talk about improving ways of entertaining fans during the gala.