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Online Bookstores Increase in China
China witnessed a rapid increase of online bookstores in the first half this year, with the number of them topping 300 at the end of June, up more than 250 percent from a year earlier.
Online bookstore has become one of the most distinctive and active part of China's e-commerce, recording 30 million yuan in B to C (business to consumer) transactions and eight million yuan in B to B (business to business) transactions, respectively.
A recent survey shows that the number of online bookstores differs from region to region because of imbalanced economic development. North China takes the lead in both the number and quality of online bookstores, followed by south and east China.
The survey reveals that nearly 70 percent of the bookstores provide online sales of various kinds of books and audio and video products, while some 30 percent of them deal in books of a specific field.
Most of the online bookstores sell 10,000 to 50,000 kinds of books, and only six percent can provide 100,000 kinds. About 80 percent of them are engaged in B to C business, and about four percent handles B to B business, with the rest of them adopting both B to C and B to B modes in their business.
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