Sohu.com Makes A Flat Debut on the Nasdaq

Shares of Sohu.com hovered close to their lower-than-expected offering price on Wednesday after the Chinese Internet portal made its public debut on the Nasdaq.

Sohu.com priced its initial public offering at $13 per share, far below a recently increased target range of $16 to $19 per share. The company's shares opened at 13-1/32, briefly touched a high of 13-25/32 and slipped to a low of 12-5/8 shortly after trading.

Two weeks ago, the company raised its target IPO range price from $13-$16 a share to $16-$19, a move criticised by some company watchers at the time as overly aggressive.

Sohu.com, whose initial investors include Intel Corp. and Dow Jones & Co. Inc. among others, is the third horizontal portal from China to list on the technology-driven Nasdaq this year.

The firm followed the lead of competitors SINA.com, which raised $68 million in April, and Netease.com Inc., which raised $69.75 million in June.

Sohu.com raised $59.8 million through the deal with the help of underwriter Credit Suisse First Boston. Sohu says it plans to use the IPO proceeds to buy equipment, strengthen marketing and make acquisitions.



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