Kentucky Fried Chicken Tops International Brands in ChinaKentucky Fried Chicken is the most famous international brand in China, according to a survey conducted by the A.C. Nielsen Co.As many as 45 percent of those surveyed said they had tasted Kentucky fried chicken at least once. The survey was conducted in 30 major cities in China, including Beijing, Shanghai, Guangzhou and Tianjin. The researchers received altogether some 16,000 valid questionnaires. There are now 380 Kentucky Fried Chicken restaurants in nearly 90 cities in China, including 42 in Beijing, employing 23,000 Chinese. Kentucky's Qianmen Fried Chicken Restaurant in Beijing was the first one set up in China, as well as the largest one in the world. |
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