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HK to Have World's 1st SMS-based Online Payment System
TOM.COM and Orange plan to jointly launch an innovative online payment system in June to provide a total payment solution which will enhance payment security for online shoppers, the companies announced on on May 16. The system, named "Tom Online Payment" or "TOP," is the world's first Short Message Service (SMS) based online payment system ever introduced in meeting the e-commerce and growth trend, the companies told a press conference.
Conceived and developed by TOM.COM, "TOP" enhances online payment security by combining the strengths of wireless communications with the Internet.
When making purchases online, shoppers use a highly secure activation code which is transmitted directly to their handsets to confirms and complete a transaction.
This innovative service, which does not require credit card information, will help ensure privacy and confidentiality, the companies said.
In a bid to strengthen the competitive edge of both sides, TOM. COM and Orange also jointly announced that the Orange WAP phone users will be able to enjoy the exclusive access to the content in TOM's cyber world when TOM.COM unveils its 10 content portals in June.
Under the cooperation, Orange WAP users will be able to enjoy the access to TOM's news content by the end of May, and later to the upcoming diversified WAP content of TOM that spans across sports, lifestyle, personal finance, travel, games, music & movies and culture.
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