Wednesday, April 19, 2000, updated at 12:15(GMT+8)
Business
HK Cathay Pacific Voted Asia's Superbrand
The Hong Kong-based Cathay Pacific Airways has been voted Asia's SuperBrand for airlines in the U.S. Reader's Digest SuperBrand 2000 Survey.
The airline was also voted Hong Kong's Platinum SuperBrand, placing significantly above its competitors. A SuperBrand is defined as leading brand in class, quality and dependability. The survey results will be published in the May issue of Reader 's Digest.
The SuperBrand winners were chosen from a survey sent out in a random sample of 82,000 copies of Reader's Digest. More than 6,000 readers took part in the poll. Readers were asked to rate their most preferred brands on five brand values including quality, value, trustworthiness, image, and having a strong understanding of customers' needs.
Hong Kong's airline Cathay Pacific is a consistent winner of a range of awards from customers and the industry. The airline was just awarded Best Airline Business Class by Travel Trade Gazette Asia for the third year in a row.
