US-based Multinational Brings In New Concept to ChinaWith information technologies rapidly developing in China. NCR, a US-based multinational, is trying to introduce its new "relationship technologies" concept to the country."Relationship technologies" are critical for businesses in the networked economy as relationships will soon be the only true differentiator that companies have," Lars Nyberg, chairman of NCR, was quoted as saying in China Daily Business Weekly on April 16. "If a company has a fantastic product, its competitors can copy it quickly. But no competitor can copy knowledge about a company's customers," he explained. So, Nyberg said, relationship technologies should help businesses transform data gathered into a knowledge and understanding about customers and hence build loyal relationships with them. China's banks, telecommunications firms and airlines will have certain advantages over their foreign competitors if they start to build such relationship with their customers and prepare for competition expected after China joins the World Trade Organization (WTO), he said. NCR, which sells and manufactures ATMs in China, entered the market 14 years ago. |
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