The Lucky Film Company, the leading film producer in China, will open at least 500 outlets for the exclusive sale of their products this year, said Li Baohe, the company's board chairman.

Last year, the company opened more than 300 outlets across the country, nearly one new outlet a day.

According to Li, last year sales of Lucky color film accounted for one-fourth of the market share in China, and many consumers who used to choose other brands such as Kodak and Fuji have come to prefer Lucky.

By the end of last year, the company had established a total of 1,017 outlets nationwide.