On January 13, the Chinese government called on the media to give more publicity to public service advertisements on environment protection.

The Ministry of Publicity and four other bureaus appealed to televisions, broadcast media and newspapers to increase the rate of public service advertisements in outdoor venues such as the busiest parts of cities and along major transportation routes. The theme of this public service advertising campaign is to increase awareness of environment protection.

Since China began a nationwide public service advertising campaign in 1996, newspapers, radio stations, television stations, magazines and other advertising media have released 70,000 public service advertisements in four years.