The new millennium has brought business opportunities for the town of Shitang, Zhejiang Province of China. After being declared the place to meet the first sunlight of the new Millennium on Chinese mainland by the China 2000 Committee on November 16, 1999, the town seized the opportunisty to attract visitors.

The tourism income of the county reaches 120 million yuan from November 16, 1999 to January 3, more than the amount of the half year of 1998.