Creating Tourist Town of Civilization in Shenzhen

A group of sculptural works created by renowned Chinese and foreign sculptors were recently displayed in the Sculpture Garden of the Shenzhen Overseas Chinese Town. These sculptures created with steel, iron, organic glass, turf and other waste materials are loved by the people for their unique shapes and profound meanings.

Beginning from the founding of China's first large artificial thematic garden, "Jinxiu Zhonghua" (Beautiful China) in 1989, the Overseas Chinese Town Group has combined the construction of tourist projects with the distinct artistic characteristics and profound cultural contents, building a tourist holiday resort with Chinese characteristics, that can demonstrate the advanced socialist culture and ethics.

High-grade Scenic Areas. Basing themselves on the principle of "drawing subject matters from real life, improving them, collecting the cream, and selecting the best", all the tourist scenic areas of the tourist holiday resort in the Overseas Chinese Town, as well as the relevant facilities have injected rich cultural contents into them as far as possible. The microform scenic area of "Beautiful China" has been listed by Hong Kong educational circle as the place for Hong Kong primary and middle school students to learn the history and geography of the motherland. The "World Window", which concentrates world wonders, historical sites, past and present places of interest, natural landscapes and folk customs and conditions in one garden, is favored by domestic tourists.

High-quality Performances. The tourist holiday resort has blazed a trail for staging lengthy artistic performances in scenic areas by integrating traditional culture and art with advanced means, such as modern light, sound and stunt. The five professional song and dance troupes of the tourist area in the Overseas Chinese Town not only give performances for the general run of tourists everyday, but have paid trips to the United States, Germany, France and other countries and regions on behalf of Guangdong Province and Shenzhen City.

High Management Standard. The group has changed its management from a punishing type to one of a tourist guide type, and from a cleaning of the environment at fixed time to a follow-up cleaning. The "Jinxiu Zhonghua", folk customs village and "World Window" have taken the lead in becoming Chinese enterprises as thematic gardens that have passed ISO9002 quality identification.

Generation of High Benefits. Over the past decade, the tourist holiday resort of the Overseas Chinese Town has received an excess of 60 million domestic and foreign tourists, registered business incomes of over 6 billion yuan and profits of 1.2 billion yuan. Additionally, it has won various prizes and titles, and thus achieving good social and economic efficiency.


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