A variety of two-dimensional codes are printed on posters in the subway station, which lure you into crazily ordering things. When you’ve traveled nearly half-way across the city and finally get to your office, you will sometimes be surprised to see that all the things you’ve ordered on the way have got there before you. Nowadays, you will pay for your taxi, your shopping, your movies, all by swiping the codes with your smart phone. However, your choices often stretch further than the money in your wallet.

"Technology has changed people’s lives." It changes more than people’s lives - perhaps even their destiny. Compared with big companies, medium and small firms are often willing to change and take on a challenge. Opportunities always come with risks. Who will be the next to say goodbye?

"No permanent enemies, only permanent interests." 2014 will be a year where faith and doubt are intertwined. Companies fight on the fiercely competitive battleground of the internet market. Who will emerge on top this time? And who will be underneath?

Since Ali Baba’s sales figures set a new record of 35 billion yuan, no one any longer doubts the power of e-commerce. It was natural that O2O should become the hottest concept after e-commerce itself. After a year-long layout, in 2014, O2O finally comes to fruition. Convenient online payment and unique offline service provide customers with a happy shopping experience. However, O2O is more than that. It digs deep into analysis of a customer’s needs and carries the most accurate and comprehensive data back to the companies.

Before you walk into an H & M and select your clothes, you might first scan the codes and get the latest fashion news and discount information. You could also compare your selection in Zara before you make the purchase. Software helps you call a cab before you walk out of the mall. Clothes you’ve bought will be delivered to your home. If you find yourself in an unfamiliar place, the navigation and map in your smart phone will help you locate your position. You can also book a table with your Smartphone.

For companies, O2O‘s attraction lies in active access to a deep understanding of customer needs. "We are not worried about consumers who do window shopping. We are more afraid about not knowing who our potential customers are.” O2O is like a seller’s customer relationship management system, helping companies get to grips with their customers’ shopping habits.