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People's Daily Online>>Foreign Affairs

Canada ready for Chinese tourist arrivals


14:46, April 21, 2012

VANCOUVER, April 20 (Xinhua) -- Canada is rolling out the welcome mat in an effort to get more Chinese travelers to visit the country as the May Labor Day holiday is approaching.

After being one of the last major countries to receive Aprroved Destination Status from China in June 2010, Canada, more than 242,000 Chinese tourists visited the country last year in its first full year of ADS. With the designation making it easier for a Chinese tourist to travel to an approved destination, a Canadian Tourism Commission (CTC) official said in a recent interview that he is confident the numbers will realistically rise by 12 to 15 percent this year.

Greg Klassen, the CTC senior vice president of marketing, said through the country's Economic Action Plan, a national stimulus spending program, the government body spent about 3 million U.S. dollars in marketing and advertising costs in 2011 targeted at prospective Chinese tourists. Through the promotion, "Hello Canada," it was the first time the agency had been able to "communicate directly" with the Chinese public after previously working through tour operators and travel agents.

Since then, he added, an additional 2 million U.S.dollars in promotions targeted directly at Chinese travelers, a group that spent 411 million dollars in the country last year, has been invested.

"We' re in the business of attracting tourists from around the world and we look to invest where the opportunities and the growth are. China is certainly one of those kinds of markets," Klassen told Xinhua, adding Chinese arrivals to Canada in January were up more than 10 percent compared with the same period of the previous year.

With spring in full bloom in most of Canada' s major centers in May, Klassen said the CTC doesn' t promote special events to Chinese visitors during golden weeks and key travel periods per say, rather it is focused on "communicating the breadth and depth of experiences" tourist can have in the country's four iconic tourism destinations - Vancouver, the Rockies, Toronto/Niagara Falls and Quebec.

"Those (destinations) tend to be the first time (visitors) or the people who don' t know a lot of about Canada. But what we' re actually finding is the growth in Chinese travel to Canada is beginning to become fully independent travelers," he said.

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PD User at 2012-04-2224.87.27.*
I think that the information given is very misleading. I am a Canadian citizen living in the Vancouver area, who invited a friend, I had visited several times in China, to come and visit me in Canada. All cost to be taken care of by me as a Thank You for the hospitality received while being a guest in China. Result: Canadian Visitors Visa denied twice. Reason: Person not trusted to return to homeland afer a two week visit. Conclusion : Only well off people with lot of spending money and financial holdings are welcomed as visitors in Canada. So much for the hoopla about tourism to Canada.

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