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People's Daily Online>>Foreign Affairs

Chinese websites gain popularity in Japan

By Liu Junguo (People's Daily)

16:46, March 21, 2012

Edited and translated by Li Kunlun, People's Daily Online

The most prestigious Japanese financial newspapers, Nihon Keizai Shimbun, recently launched its Chinese website, the first one by Japanese main print media.

The Chinese site posted mainly Japanese economic, industry information, as well as new products, latest news, travel and tourism.

As economic and trade cooperation between China and Japan has continued to deepen, this website will introduce the development of Japanese enterprises in China, as well as China enterprises and business people active in Japan and the world.

Some Japanese companies have also launched websites in Chinese. For example, Yamato Transportation, one of Japan's largest courier companies, opened Chinese website to meet the needs of visitors on March 12. In fact, Panasonic, Sony, Toyota, and other Japanese-owned enterprises launched their Chinese websites, when they set up a branch office in China.

The ministries of environment, the ministry of justice in the country, and other government agencies have also launched Chinese websites.

Japan's renowned universities, such as Tokyo University and Kyoto University, offer Chinese web sites too.

Because of Japan's aging population, and the trend of fewer children, a number of universities are taking various measures to attract foreign students. Many of them regard China as one of the main source countries for overseas students, and set up a Chinese language website marketing the enrollments.

A person in charge of Waseda University Media Relations Department, said that the university came up with its Chinese website in February 2001, and now Chinese students in the school account for 45 percent of the total overseas students.

There are 86,000 Chinese students in Japan, accounting for more than 60 percent of all the overseas students in the country, according to a survey conducted by the Japan Student Services Organization in 2010.

The Chinese websites prevail primarily because of the economic and trade cooperation and personnel exchanges between the two countries. In the economic and trade exchanges, the volume between China and Japan in 2011 amounted to approximately 21 percent of Japan's total foreign trade volume. China has become Japan's largest trading partner 5 years in a row.

In personnel exchanges, Chinese visitors to Japan reached 3.5 million in 2010, accounting for almost 37 percent of foreign visitors.

As of the end of December 2011, of all the 2 million registered foreigners in Japan, Chinese amounted to 675,000, becoming the biggest group of foreigners, according to Japan's ministry of internal affairs and communications.

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