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People's Daily Online>>Foreign Affairs

CPPCC spokesman stresses public diplomacy for overseas Chinese firms

(Xinhua)

16:55, March 02, 2012

Zhao Qizheng, spokesman of the Fifth Session of the 11th Chinese People's Political Consultative Conference (CPPCC) National Committee, speaks during a news conference on the CPPCC session at the Great Hall of the People in Beijing, capital of China, March 2, 2012. The Fifth Session of the 11th CPPCC National Committee is scheduled to open in Beijing on March 3. (Xinhua/Wang Shen)

BEIJING, March 2 (Xinhua) -- Chinese firms investing overseas should focus more on public diplomacy to achieve success in "going global", a spokesman for the country's top political advisory body told reporters Friday.

Zhao Qizheng, spokesman for the annual session of the National Committee of the Chinese People's Political Consultative Conference (CPPCC), said most Chinese enterprises are at the initial stage of investing overseas.

"They lack in-depth and comprehensive knowledge of the international market, practices and rules, and they are not skilled at conducting public diplomacy with the local communities," said Zhao.

He pointed out that overseas Chinese firms should pay particular attention to the safety of their employees and investment overseas when "going global".

The Fifth Session of the 11th National Committee of the CPPCC is scheduled to open at 3 p.m. Saturday in the Great Hall of the People in Beijing.

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