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China readier to share its diverse culture with the world (2)

By Wu Xia (Xinhua)

14:39, January 24, 2012

The year of the Dragon, marked by this ambitious and magical Asian icon, is to witness dramatic growth of Chinese culture on the international stage.

In October, the Chinese government announced a national plan to support the cultural industry, aiming to increase its proportion in China's GDP to the now 3 percent to 5 percent by 2016.

Large-scale government investment, advanced technology and improved legal and financial institutions are ready to give a boost to China's cultural development.

Over the past decades, China has gathered rich experience in communicating with foreign audiences. Nine Chinese cultural centers have been set up in Asia, Europe and Africa to support local interactive projects on Chinese culture. Chinese teachers, students and workers abroad often become cultural ambassadors bridging the gap between east and west.

For foreigners to get a closer glimpse of Chinese culture, China must step up efforts to facilitate the "going-out" strategy proposed by the central government.

It must study cross-cultural communication skills and understand the strength and uniqueness of Chinese culture among its neighbors far and near, as it takes up a more confident stance under the international spotlight.

Like rainwater seeps through the earth in early spring, culture brings nourishment to life in its quiet and almost unnoticeable manner. The presence of Chinese culture in a globalized world gives people of any culture more choices, possibilities, and broader understanding of the world.

【1】 【2】


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