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Micro blogs prove effective tools for government to inform the public

(China Daily)

08:38, November 01, 2012

Micro blogs are now the first place many government agencies release information in emergency situations, according to a report issued by a micro-blogging website.

More than 33,000 government bodies and more than 17,800 government officials had registered and verified micro blogs on Sina Weibo, China's biggest micro-blogging portal, by the end of September, according to a quarterly report released by the website on Monday.

More than 15,200, or about 30 percent of government micro blogs, are run by public security authorities, and more than 9,400 micro blogs are run by the Communist Youth League authorities, said the report.

The report said that increasing numbers of government bodies chose micro blogs to publicize information in emergencies — for example, the public security authorities in Beijing, Shanghai, Guangzhou, Nanjing and many other cities called on the public to express their patriotism in a reasonable manner when the anti-Japan protests broke out in mid-September.

The report praised the micro blog run by the Beijing municipal government, which updated its account with up-to-the-minute safety and rescue information during the heavy rainstorm in July.

Grassroots-level government bodies are more actively involved in using micro blogs, with 80 percent of government micro blogs run by agencies below county level, according to the report.

In the report, Sina Weibo released a chart showing the performance and influence of the government micro blogs on the basis of comprehensive indexes including the number of posts they write every day, how many times the posts were forwarded and how many followers they have.

The micro blog of the Shanghai municipal information office tops the chart, and the Shanghai metro's micro blog ranks second.

Gao Yuan, a police officer with Beijing public security bureau, has more than 1.64 million followers on her micro blog, even more than some celebrities.

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