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It is more shameful if high-end brands lack integrity

(People's Daily Online)

08:52, October 16, 2012

According to the report of Voice of China – News Radio, "Every time I feel the weight is not enough, they will give me a little more. Such a big brand lacks supervision on weight standard, which make consumers feel being cheated."

A Guangzhou citizen surnamed Yan often goes to the Haagen-Dazs stores to buy ice cream in bulk, but she found that the single or double ball ice cream has a weight lower than the standard weight. For example, the standard weight of a single ball ice cream is 85g, but some stores give short weight of 2g to 8g. The reporter found that the weighing scales of most stores are locked in the closet and consumers rarely have the awareness to ask to weigh it.

As the international high-end brand, Haagen-Dazs ice cream has a degree of integrity mismatching its high price in China. It is beyond imagination that some international high-end brands will do these things, which the street vendors have held in contempt, including the purchase price of a stolen bag pricing at 20,000 yuan at a Gucci store is less than 200 yuan and the weight of ice cream of Haagen-Dazs stores is not enough. Therefore, people should not blindly pursue the so-called international brands as their behaviors may be more unethical.

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