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Parents splurge on freshmen

By  Luo Wangshu and Liu Ce  (China Daily)

08:34, September 04, 2012

A college freshman, accompanied by her parents and relatives, takes a plush toy and an iPhone with her for her first semester at Liaoning University in Shenyang, Northeast China's Liaoning province, on Friday. Fan Xiao / for China Daily

'Electronic products are a must' for new generation of college students

Duan Wei's parents have spared no expense to make sure she is prepared for college.

"Electronic products are a must nowadays, especially laptops," said the 18-year-old, whose family has spent at least 30,000 yuan ($4,730) on a Macbook, digital camera and other high-tech gadgets to help Duan with her studies.

"It's not about luxury, it's about good quality," insisted the freshman, who will begin the fall semester at Northeast Forestry University in Harbin.

Stores across China have seen a rush to buy electronic products in the run-up to the new school year, particularly among college students.

"Our sales soared dramatically in August," said Mao Shaoqing, spokesman for newegg.com.cn, the China arm of US online electronics retailer Newegg Inc.

Sales of laptops have seen the biggest increase, with prices of bestsellers ranging from 2,500 to 4,000 yuan.

"The best-selling cellphones are under 2,000 yuan, but iPhones have seen decent sales, too," Mao said.


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