Latest News:  
Beijing   Sunny    34 / 22 ℃  City Forecast

English>>China Society

Tech elites impressed at People's Daily's online efforts

By Ling Yuhuan (Global Times)

08:43, August 30, 2012

IT industry entrepreneurs who visited the People's Daily on Wednesday expressed their surprise at the traditional Party organ newspaper's rapid embrace of multimedia platforms at a time when the public relies heavily on the Internet.

Dozens of IT elites and officials from Zhongguancun Science and Technology Park, known as the Silicon Valley of China, visited the newspaper's headquarters in eastern Beijing, as part of the "Jintai Tour" series aimed at enhancing exchanges between the paper and people from various fields.

"I am greatly impressed by the fusion of technology and culture of the newspaper," Zhang Lei, chief advisor officer with an online game company, said at a forum after the tour.

"The establishment of the People's Daily's official Weibo account is of epoch-making significance," said Song Tao, CEO assistant of Xiaomi Tech, a Chinese mobile phone company.

With apps already available for smartphones and tablets, the People's Daily established its Weibo account on July 22, and became an instant hit among microblog readers for its sharp comments and analysis of social issues. Some posts drew thousands of comments.

"I am really impressed by the newspaper's prompt reports of the Beijing rainstorm, the activities defending the Diaoyu Islands and its interaction with the public," Song added.

The IT representatives also visited the headquarters of People's Search, a high-tech joint venture founded in 2010.

The formation and dissemination of public opinions have greatly changed since the introduction of the Internet, and the newspaper must keep pace with the changing times, said Zhang Yannong, the newspaper's president.

News we recommend

F-15 fighters break sound barrier Mercedes-Benz E-class sued due to oil leak  Coca-Cola's quality scandals 
Women 'assaulted' during water festival Air-landing drill in desert Online sale of lifelike masks
Professional life of encoffiners Statue's sudden arrival, departure Live-ammunition firing training


Leave your comment0 comments

  1. Name


Selections for you

  1. Moldy burger found in McDonald's restaurant

  2. Childhood robbed by war

  3. Lake cleanup pays off big with tourist dividends

  4. Two staple foods prominent in Bai Lu

  5. Fabulous cloud scenery around world

  6. Kitty Zhang Yuqi covers Cosmo Bride

Most Popular


  1. Carrier not right envoy for South Pacific
  2. Commentary: Another realty boom not needed
  3. Red moon threat reflects hollow fears on space
  4. Japanese diplomat in letter mission
  5. Editorial: Erring on side of caution
  6. Commentary: Transition of economy starts
  7. Chinese abroad must have better protection
  8. 'Great China' in the eyes of a Serbian journalist
  9. Italy's bonds sales key to economic strength
  10. Capital market needs clearing up

What's happening in China

Local court accused of counterfeiting withdrawal notice in Dalian Wal-Mart case

  1. Scholars infuriated by dictionary's use of English
  2. Gang sold 200 million bits of personal data
  3. Equipment accidents remain a matter of concern
  4. Group of foreign journalists visits Harbin
  5. Sansha set to increase weather posts

China Features

  1. Regimen: spleen-friendly diets during White Dew
  2. Watch out hay fever during Bai Lu
  3. Man pricked by syringe with HIV
  4. Large windmill in northern Shaanxi Plateau
  5. Japan aids armed forces of China's neighbors

PD Online Data

  1. Ministry of Water Resources
  2. Ministry of Railways
  3. People's Bank of China
  4. Ministry of Health
  5. Ministry of Culture