Latest News:  
Beijing   Sunny    29 / 17 ℃  City Forecast

English>>China Society

Chinese consumers less satisfied with Coca-Cola due to quality scandals

(People's Daily Online)

08:12, August 22, 2012

One quality scandal after another has damaged Chinese consumers’ trust in Coca-Cola and other foreign brands. Coca-Cola ranks last among 12 mainstream beverage brands in China in consumer satisfaction, according to a recent survey report.

The survey of Chinese consumers’ satisfaction with 12 soft drink brands conducted by China Association for Quality and China National Customer Committee showed that the 12 brands scored 72.4 points on average out of a maximum of 100 in customer satisfaction, and Coca-Cola scored the lowest at 69.3 points.

Coca-Cola ranked sixth among the 12 beverage brands in the 2010 consumer satisfaction survey. Coca-Cola has maintained high market shares in China over the past three years, but repeated quality scandals have severely tarnished the company’s brand image.

Certain batches of Coca-Cola Shanxi Beverages Company’s products were found in April contaminated with chlorine. However, the company denied the accusation, and refused to recall the contaminated products despite the chlorine traces found, stressing that they posed no harm to human health.

Such practice caused outrage among many Chinese consumers. Furthermore, a U.S. consumer protection organization said in a statement in March that soda drinks produced by Coca-Cola and PepsiCo contain high levels of 4-methylimidazole, a known animal carcinogen.

Coca-Cola announced that it would improve the production process to solve the problem, but was accused of adopting double standards as it only planned to take preventive measures in its U.S. factories.

Read the Chinese version: 可口可乐垫底饮料满意度排行 品牌形象受损

News we recommend

"Penglai 2012" joint confrontation drill South China braces for Typhoon Kai-Tak Luxury products sales slows in China
'Drowned' woman back to life Giant pandas celebrate birthday Wine in pesticide residue rumor
Fighters conduct training on plateau Female pilots trained for J-10 PLA officers and men in shooting training

Email|Print|Comments(Editor:马茜、厉振羽)

Leave your comment0 comments

  1. Name

  

Selections for you


  1. Air-landing drill in desert

  2. Uncover the secret of gold bars production

  3. Taxing times for China's tax reformers

  4. Hong Kong ready for Paralympics

  5. sexy bikini - on the beach

  6. How to marry a billionaire

Most Popular

Opinions

  1. EU, China extend hands of friendship
  2. Editorial: Rules for stock market
  3. U.S.-S. Korea drills harmful to regional stability
  4. Wake-up call for industry
  5. Is Romney trounced, or has more tricks?
  6. Commentary: Meet the new consumers
  7. Medicare row escalates with Romney's VP pick
  8. New UN envoy's appointment last ditch for Syria
  9. Stock markets remain a depressing drag
  10. ASEAN, China should maintain regional stability

What's happening in China

Lhasa ranks at top of residents' happiness list

  1. Officers and men in live-ammunition tactical drill
  2. Many workers face extended probation period
  3. Free Qixi Festival events canceled
  4. Three Gorges Dam sees new round of flooding
  5. Amusement parks boost real estate market

China Features

  1. Japan stuck in neighbors' anger
  2. Is China's low-cost era approaching its end?
  3. Chinese firms provided one-stop services in U.S.
  4. Don't store bread and biscuits together
  5. Eat ducks during Chushu (Stopping the heat)

PD Online Data

  1. Spring Festival
  2. Chinese ethnic odyssey
  3. Yangge in Shaanxi
  4. Gaoqiao in Northern China
  5. The drum dance in Ansai