Poll: Chinese want lower movie-ticket prices

Many Chinese people are shunning cinemas because of sky-high ticket prices and a lack of diverse movie options, a study suggests.

Of the 5,000 people polled, more than 65 percent said they have not visited a cinema within the last year, although 52 percent said they would be interested in doing so.

The study was done by the Guangzhou Public Opinion Research Center in 423 cities and counties in 23 provinces and four municipalities.

Thirty-one percent of respondents said tickets prices are too expensive, while 50 percent said they would like to see prices lowered.

The Ministry of Culture has laid out a plan to promote cultural industries from 2011 to 2015, saying it is important to cultural development to offer citizens operas and movies.

However, although 72 percent of those polled agreed with the statement, 36 percent said their movie needs cannot be satisfied locally.

In addition to lower ticket prices, the respondents said they would also like to see more movies, as well as more and better cinemas.

Some said they are hoping for more big productions, more diversified movies and more outdoor movies.

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