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Main ingredient of Evian toner is water

(People's Daily Online)

08:16, July 20, 2012

Edited and translated by People's Daily Online

Four imported international brands of toners are under fire for their high prices in China.

Among them, the 150-milliliter Evian Facial Water Spray is priced at 45 yuan, the 150-milliliter Vichy Thermal Spa Water at about 100 yuan, the 300-milliliter Avène Thermal Spring Water at about 90 yuan and the 50-milliliter La Roche-Posay Thermal Spring Water at about 30 yuan. After conversion, the prices of the toners are 60 times higher than oil.

According to advertisement, people will feel pure and fresh when they use the Evian Facial Water Spray. Another brand Avène Thermal Spring Water contains not only water but also nitrogen, the main gas in the air. The packaging of the Avène Thermal Spring Water reads, "Even dermatologists know about its unique active ingredient and the characteristic of soothing skins." Besides, some products do not use "water" in the ingredient statement but use "aqua," meaning water in Latin. Many skin care product companies use "aqua" to describe the main ingredient.

Facing the question, Avène made a response on its official microblog on July 10, declaring that Avène Thermal Spring Water is neither toner nor mineral water commonly seen in the market, and it has unique natural ingredient and is rich in silica and appropriate trace elements.

Avène also publicizes its "therapeutic effect" in the statement that the Avène Thermal Spring Water is characteristic of soothing, sedative and anti-stimulating and has a significant therapeutic effect to skin inflammation, atopic dermatitis, and other skin problems.

According to Article 8 of the "Administrative Measures on Cosmetics Advertising" of China, certain words are forbidden in cosmetics advertisement, such as the words belittling similar products and publicizing medical effects or using medical terminology.

Experts said they exaggerated effects of the toners

Experts said that it is undoubtedly that the main ingredient of the toners is "water" but it does not mean that the tap water or distilled water has the same effect as the toners.

"The thermal spring water is not the same with toner," Mao Yueping, associate professor of Sun Yat-sen Memorial Hospital of Sun Yat-sen University who had studied in France, said that some media reports confused and misunderstood the thermal spring water. The thermal spring water is rich in warm mineral composition and has the effects of clearing and softening skin, removing bacterial colony, increasing resistance and reducing stimulation. "The toners mainly help people tight their skin but not contain warm mineral composition."

As for the fact that "water" is more expensive than oil, Mao explained that thermal spring water imported with original packaging must be healthy and sterile under strict requirements. Moreover, the freight and taxes also affect the price of the thermal spring water.

However, some experts said that although the special minerals and trace elements in Avène, Vichy and La Roche-Posay products are good for people, they are suspected of exaggerating effects of their products. It needs professional medical inspection to testify whether these minerals and trace elements really have the same effects as what they advertised.

Read the Chinese version:依云“祸不单行”矿泉水化妆水皆遭质疑
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