Latest News:  
Beijing   Cloudy/Overcast    7 / 0   City Forecast

People's Daily Online>>China Society

IHG launches global Chinese hotel brand

By Cao Qian (Shanghai Daily)

15:39, March 19, 2012

IHG, the world's largest hotel group by room number, today unveiled a new tailor-made international hotel brand particularly catering to the needs of Chinese travelers.

The new upscale brand – Hualuxe – will be launched by late 2013 in China where its portfolio is set to reach over 100 over the next 10 to 15 years covering both gateway, second and third-tier cities. The new hotel brand will also open later in major cities around the world as Chinese travelers increasingly travel aboard.

IHG is one of the largest international hotel operators in China, with over 160 hotels across 60 cities and sees an opportunity for its brand to be in over 100 cities in China in the next 15 years to 20 years.

Hualuxe translates from "Hua," which means majestic China and "luxe," representing luxury.

Richard Solomons, chief executive officer of IHG, said: "Building on our proven ability to build, develop and nurture brands, we are very proud to be launching Hualuxe Hotels and Resorts – a genuine first for the industry and a unique brand developed by our Chinese team that we know will resonate with the very important, fast-growing, Chinese consumer base."

With a multi-million dollar investment behind the new brand development, Hualuxe will follow IHG's operating model, similar to its other IHG brands currently operating in China and will be supported with brand development and marketing funds in the first few years.

Email|Print|Comments(Editor:王莉莉)

Leave your comment0 comments

  1. Name

  

Selections for you


  1. Premier Wen inspects Luohe in C. China's Henan

  2. Chinese sculptor works on Martin Luther King statue

  3. Pakistan on high alert amid terrorist attacks

  4. Cool off in rushing stream!

Most Popular

Opinions

  1. West's rare earth claim against China unreasonable
  2. Chinese economy vital for world
  3. How should China provide for seniors?
  4. Why China can't persuade N.Korea alone
  5. Obama brings new trade case against China
  6. Giving is an aid to prosperity
  7. Rare earth case reveals US hypocrisy
  8. What international order should world build?
  9. Is morality improving or declining in China?
  10. China's development contributes world economy

What's happening in China

Song, laughter and noodles keep the crew shipshape

  1. Few consumer hotlines in English
  2. Hotel sues China Unicom over pricing
  3. Brands target online markets
  4. China to further reform fiscal-tax systems
  5. License plate costs skyrocket in Shanghai

PD Online Data

  1. Spring Festival
  2. Chinese ethnic odyssey
  3. Yangge in Shaanxi
  4. Gaoqiao in Northern China
  5. The drum dance in Ansai