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People's Daily Online>>China Society

Micro blog a big way to do a little business

By Yang Yijun in Shanghai (China Daily)

09:25, March 12, 2012

With the micro blog becoming a frequently used everyday tool for many people, smart business minds in East China's Zhejiang province have started to take advantage of the busy platform.

An ordinary stall selling Chinese omelette (dan bing) in Wenzhou city became popular overnight after a delivery service called "Zhaijibang Fetch-and-carry" was offered through a micro blog.

The delivery agency soon received more than 40 orders and bought all the omelettes the stall had. And there was instant feedback. Some customers even commented in the micro blog that the omelettes were still hot when they received them.

The micro blog account is the agency's only mode of business. Their followers can place their orders by private messages in a micro blog, indicating what product they want, their address, phone number and the time they would like the products delivered.

"We mainly deliver fruit, night snacks and any takeaway food. We are also the authorized express delivery agency for Pizza Hut in Wenzhou," said Tao Jincheng, 23, owner of the agency.

The micro blog account, which was opened in 2011, now has more than 23,000 followers and receives around 200 orders daily.

The delivery fee is about 15 yuan and varies according to distance and weather conditions.

"It's more expensive than an ordinary express delivery company, but express companies can't carry warm food to customers 24 hours a day," Tao said.

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