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People's Daily Online>>China Society

College runs "morality bank"

(Xinhua)

14:13, March 08, 2012

CHANGSHA, March 8 (Xinhua) -- Targeting a generation of students considered spoiled and selfish, a Chinese college runs a "morality bank" to encourage good deeds.

After noticing that students born in the 1980s and 1990s seemed egocentric and spoiled by the lavish attention of their elders, Chengnan College of the Changsha University of Science and Technology in Hunan Province set up a "morality bank" in 2007 to encourage a spirit of volunteerism and service among students.

Almost all students have accounts in the bank and can earn virtual "morality coins" for doing good works. The coins are tallied up in deposit books. Students can also exchange the morality cash for help or other benefits, said Peng Xia, secretary of the college's Communist Youth League Committee and founder of the bank.

A student can be awarded one to three moral coins for an hour's volunteer service, a blood donor can get six coins, while a student who hands in money he finds can earn two to 15 coins, Peng said.

Students are also motivated to earn the coins since scholarship and subsidy candidates must have at least 10 "moral coins," according to college rules.

The bank also offers loans.

Zhang Qinglin, an energy engineering major, borrowed five moral coins in October last year to exchange for a ticket to a performance on campus.

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